Online ISBN:
9780262335911
Print ISBN:
9780262034999
Publisher:
The MIT Press
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Ryan M. Milner
Published:
7 October 2016
Online ISBN:
9780262335911
Print ISBN:
9780262034999
Publisher:
The MIT Press
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Milner, Ryan M., The World Made Meme: Public Conversations and Participatory Media (
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Abstract
This book presents an analysis of internet memes, the linguistic, image, audio, and video texts created, circulated, and transformed by countless cultural participants across vast networks and collectives. They can be widely shared catchphrases, auto-tuned songs, manipulated stock photos, or recordings of physical performances. They’re used to make jokes, argue points, and connect friends. As these texts have become increasingly prominent and prolific, the logics underscoring them—multimodality, reappropriation, resonance, collectivism, and spread—have become lynchpins of mediated participation. Even as individual internet memes rise and fall, the contemporary media ecology persists in being memetic. In this ecology, vibrant collective conversations occur across constellations of mediated commentary, remix, and play. Through memetic media, everyday members of the public can contribute their small strands of expression to the vast cultural tapestry.This book assesses the relationship between those small strands and that vast tapestry, exploring the good, the bad, and the in-between of collective conversation. Memetic media are used to connect participants across distance and context, but they’re also used to dehumanize others through the dominant perspectives they normalize. They’re used to express beyond narrow gatekeeping systems, but they’re still embedded in wider culture industries. Memetic media bring with them a mix of new potentials and old tensions, woven into the cultural tapestry by countless contributors. This book charts that intertwine.
Keywords: Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis
Subject
Technology and Society
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