The World Made Meme: Public Conversations and Participatory Media
Ryan M. Milner
Published:
2016
Online ISBN:
9780262335911
Print ISBN:
9780262034999
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The World Made Meme: Public Conversations and Participatory Media
Ryan M. Milner
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Ryan M. Milner
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11–42
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Published:
October 2016
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Milner, Ryan M., 'Logics: The Fundamentals of Memetic Participation', The World Made Meme: Public Conversations and Participatory Media (
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Abstract
This chapter introduces the fundamentals of memetic media. It traces the (imperfect) connections between conceptualizations of memes as cultural replicators and the mediated texts that have come to bear the name in pop cultural parlance. It then outlines five fundamental logics central to memetic participation. Memetic media are unique for their multimodality (their expression in multiple modes of communication), reappropriation (their “poaching” of existing texts), resonance (their connections to individual participants), collectivism (their social creation and transformation), and spread (their circulation through mass networks). These logics persist beyond individual texts, and are lynchpins for public conversations occurring across mediated contexts.
Keywords: Internet Memes, Memetics, Media Studies, Participatory Culture, Discourse Analysis
Subject
Technology and Society
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